Ananya Chaiyaporn
Managing advisor. Former rooms-division lead; focuses on arrival design and multi-outlet consistency for hotels and serviced apartments.
About
Counsel for the moments guests remember
We help hospitality and service brands in Thailand see their properties through a guest’s eyes—and turn those observations into work managers can schedule.
Official name and founding
Site Orchard Hub Consulting Co., Ltd. was established in 2016 in Bangkok. The practice began when two former hotel operations managers noticed that written service standards rarely matched what guests encountered at the desk, in the dining room, or at late-night check-in.
Early work focused on boutique hotels around Phra Nakhon and riverside restaurants that needed an outside pair of eyes during renovation reopenings. The firm kept a small advisory model: observe, write clearly, and coach the people who deliver the service—without selling software or running the property on the client’s behalf.
How we approach guest experience
We treat hospitality as a craft of timing, tone, and place. Our advisors spend time on the floor, speak with hosts and night auditors, and write recommendations that name rooms, shifts, and handoffs—not abstract “journeys.”
Values that guide every engagement:
- Observe before prescribing
- Respect Thai hospitality customs and local guest expectations
- Give managers decisions they can staff within a season
- Leave documentation the next supervisor can still use
People you may meet
A lean advisory team based near Rajdamnoen Klang, with field work nationwide.
Daniel Ortega
Senior advisor for F&B service and recovery planning. Leads workshops and mystery-visit debriefs with floor teams.